Strategy in Action. Results that Matter.
Our Work 
Real Stories. Real Impact.
Stories of strategy, partnership, and measurable transformation.
Capacity Building -
Duration 12+ Months | Assemblies 130+ | Impact 3 Lac+ Booth Level Committees
Successfully established and activated 25K + Booths bolstering INC’s grassroots level strength & enabling effective cadre mobilisation
Campaign -
Impact 30L + Household
Successfully organised Door-to-Door Campaigns reaching in more than 100 ACs
Political Intelligence -
Assembly Constituency 130+ | Candidate Profiling 600+
Based on the ground intelligence, provided strategic input on candidate and seat selection, resulting in INC securing 77 Seats and more than 42% vote share
Capacity Building -
Impact 20K + Booth Workers
Trained INC grassroots cadre for voter mobilisation, including sensitive regions such as Bastar that were under Naxal influence
Padyatra -
Phases 8 | Distance Covered 500Km +
Jan Adhikar Padyatra was implemented to position Shri Bhupesh Baghel as the leading force who helps the people of Chhattisgarh reclaim जल, जंगल और जमीन from corrupt forces
Farmer Centric -
Loan Waiver 9000 Cr | Tax Waiver 350Cr +
Another reason for INC’s landslide victory under the leadership of Shri Rahul Gandhi & ex CM Bhupesh Bhagel was the promise of waiving of farmer debt, which made them highly popular among the masses
Farmer Centric Scheme -
Impact 5L + Farmers
Our team’s on-ground reports indicated the distress of small and marginal farmers who were burdened with substantial debts. In response, Captain Amarinder Singh announced a loan waiver of up to ₹2 lakh for small and marginal farmers.
Captain’s Road Show -
Distance Covered 400Km + | ACs Covered 50+ | Sabhas 30+
Over a twelve-week period, Captain Amarinder Singh, accompanied by dedicated party members, visited numerous interior parts of Punjab and conducted several sabhas to motivate party karyakartas and interact directly with the public. These concerted efforts underscore the party’s ongoing commitment to grassroots connections and active community participation.
Capacity Building -
Impact 10K + Party workers
As part of the pre-election campaign strategy, training was organised across different tiers of the party structure to enhance on-ground campaign engagement and voter mobilisation
Political Intelligence -
Assembly Constituency 100 + | Volunteers 2000+
With the help of the core team and volunteers, consistent ground intelligence was gathered across Punjab. Continuous ground assessments and intelligence reports helped in understanding public grievances effectively, which later pushed the design framework for the party’s manifesto
Digital Strategy -
Impressions 50M+
An effective digital communication strategy across government and political digital properties helped in pushing campaign messaging and reaching millions
Azadi ka Amrit Mohotsav -
Digital Impressions 1M + | Citizen Engagement 20K
On the occasion of 75 years of independence, we designed communication and PR for the Chandigarh Municipal corporation (MCC), developing various formats and campaigns such as cycle rallies and citizen engagement events to celebrate the Mahotsav
Shakti Samwad -
Over 100+ events | Outreach 2M+
We organised closed-door meetings to mobilise women in safe, supportive spaces, creating room for honest, unfiltered conversations around their everyday struggles, aspirations, and demands. These interactions formed the backbone of our women-centric outreach strategy, shaping campaign messaging, on-ground mobilisation, and future policy priorities rooted in lived experience
Mashaal Yatra -
150+ Events | Outreach 10M + | Covered 400 kms+
To introduce the new party symbol and bring our renewed identity to the people, we launched high-energy Mashal Yatras across key assembly constituencies where our candidates were in the fray, covering over 400 km on foot and on wheels, igniting both streets and spirits with our message
Vichartoy Maharashtra -
Hostpots Covered 100+ | Volunteers 1000+ | Party members 500+
The Youth Wing of SHS UBT led a high-impact placard campaign in Mumbai, mobilising hundreds of young volunteers to raise their voices against unemployment, inflation, and systemic neglect. Designed as a peaceful yet powerful form of protest, the campaign gave the city’s youth a platform to demand accountability on the streets, without violence, but with undeniable presence
Capacity Building -
15K+ Party workers
To strengthen organizational readiness for upcoming elections, our team developed a comprehensive SOP program focused on training, awareness, and strategic alignment. Core members from Booth to Parliamentary levels underwent intensive training to understand the party’s mission and operations. Each team received clear mandates and SOPs for effective execution. Departments like Media, Digital, and Campaign Management followed customized plans, ensuring coordination and alignment. Through collaborative planning and focused training, the party achieved clarity, unity, and maximum impact during the campaign
On-ground intelligence -
200+ Team Members
A dedicated research team assisted in securing valuable data through both field and telephonic surveys, enabling us to gauge public sentiment and design the campaign strategy effectively. In addition, the team gathered crucial ground intelligence from local regions, providing real-time insights into voter behaviour, regional dynamics, and emerging issues that shaped our targeted outreach and communication plans